Kelly Services
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Kelly Services, a Fortune 500 staffing-solutions provider,
wanted to engage in a online and mobile campaign that would introduce Gen-Y and
Hispanic audiences to the career opportunities offered by Kelly.
Gold Mobile
called on cult movie star Efren Ramirez, a Gen-Y Hispanic actor who starred in
“Napoleon Dynamite,” to film a series of comedic vodcasts about job interviews
and becoming a “free agent” in the workplace. We created a microsite in English
and Spanish that contained links to the vodcasts, interviews with Gen-Y
employees, a tool for creating customized mobile wallpapers, and free ringtones
(courtesy of Beta Records). A companion WAP site provided video downloads and additional
information .
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Visit the site in English [Kelly.goldmo.com/english] or Spanish [Kelly.goldmo.com/spanish]
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