Publishers are now able to have their print and online publications become much more entrenched in their consumers' lifestyle, while creating a more interactive medium for advertisers.

With the objective to increase response rates for display and classified advertisement in online and print, the reader community can now interact by:

1. Immediately exploring and purchasing products and services.
2. Receiving lifestyle content, of their choice, directly on their phone along with contextually relevant products/services.

Bring Print Publishing to the Interactive Age
Provide interactivity and added value to readers accustomed to interactive programs provided by Internet publications.

Multiple Channels of Participation
Brands are able to participate in mobile programs through enhanced advertisements and integrated mobile concierge programs.

Highly Valuable Marketing Data
Reader participation in interactive mobile programs are tracked and monitored via keywords used, phone numbers and demographic data provided during program enrollment, etc.

Make Print Advertising Actionable

• Mobilized Print Advertising
• Instant Multi-media Content Delivery
• Video Upload Web Portal
• Reporting Portal

Enable 1-to-1 Interaction With Reader

• Immediate Contact - Powered by Virtual Doorbell™
• Turn Guides in 1-to-1 Marketing Channels
• Restaurant Reservations

Reader-Driven Lifestyle Services

• Mobile Concierge
• Exclusive Deals
• Co-Promotions
• Publishers Loyalty Program
• Creating an Opt-in Community
• Mobile Program Launch Promotion